Introducing our new home under KrownKeys Group
This post puts that shift on the record, so the change is complete and the history of this page stays honest.
Why the change is simple. SF Technology is not actively taking public jobs. The client work wound down, and the practice with it. The writing never did. This blog became immensely popular in its own right — readers kept showing up for straight, experience-based thinking on business, finance, and technology — and work that people rely on is worth continuing on its own terms.
So the content survives the company that started it, under a name that says what it is. Insight Source is the source, and the insights are the point: practical pieces on business concepts, finance, generative AI, information security, and how work actually gets done, written by someone who has done it.
What changes: the name, the banner, and the home — Insight Source now sits under KrownKeys Group. What doesn't change: the voice, the archive, and the standard. Everything published under SF Technology stays available; the back catalog moved with the name.
What to expect from here: new pieces on Mondays and Fridays, organized under the categories at the top of this page. If you followed along from the SF Technology days, welcome back — nothing you bookmarked is gone. If you're new, start with the categories, and use the contact form on this page if there's a topic you want covered. The work continues.